Ashland Hercules Water Technologies to feature its broad portfolio at Tissue World 2011

SCHAFFHAUSEN, Switzerland — Ashland Hercules Water Technologies, a commercial unit of Ashland Inc. (NYSE: ASH), will showcase its latest innovations designed to add value to tissue and towel products at Tissue World 2011 in Nice, France, March 29-31.

Two products from Ashland that are being featured at Tissue World are Crepetrol™ creping aids and Dimension™ converting additives. Crepetrol creping aids are a range of products that offer superior yankee protection and creping performance that eases the process for tissue makers to manage final product properties, thus meeting customer and end-consumer needs while maximizing production and reducing cost. Dimension converting additives deliver new properties to Ashland’s converting platform, which comprises a range of value-adding converting lotions designed to provide softness and functionality.

“This is a great opportunity to showcase our latest technologies, which provide the unique solutions our customers expect from Ashland,” said Todd Sarraf, global marketing director, tissue and towel market sector, Water Technologies. “We look forward to meeting with our customers to share insights that will drive the next set of innovative products and solutions.”

Also at Tissue World, Ashland’s team of experts will be available to discuss how superior boiler treatment products can improve efficiency and energy usage on yankee cylinders. This area is often overlooked as a cause of problems on a tissue machine, but the operation of the yankee cylinder is critically impacted by the condition of the internal surfaces and the cleanliness of the straws, which remove condensate.

“In addition to Ashland’s broad portfolio of products, we also have a broad base of knowledge,” said Rob DeBruijn, director, platform launch, Water Technologies. “The people behind these products deliver a level of expertise relied upon by our customers. Our specialized focus within the industry and strong commitment to our customers truly positions Ashland as a leader in this industry.”

Ashland Hercules Water Technologies is a leading global producer of papermaking chemicals and a leading specialty chemicals supplier to the pulp, paper, commercial and institutional, food and beverage, chemical, mining and municipal markets.  Its process, utility and functional chemistries are used to improve operational efficiencies, enhance product quality, protect plant assets and ensure environmental compliance.  

In more than 100 countries, the people of Ashland Inc. (NYSE: ASH) provide the specialty chemicals, technologies and insights to help customers create new and improved products for today and sustainable solutions for tomorrow. Our chemistry is at work every day in a wide variety of markets and applications, including architectural coatings, automotive, construction, energy, personal care, pharmaceutical, tissue and towel, and water treatment. Visit www.ashland.com to see the innovations we offer through our five commercial units – Ashland Aqualon Functional Ingredients, Ashland Hercules Water Technologies, Ashland Performance Materials, Ashland Consumer Markets (Valvoline) and Ashland Distribution.

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