Ashland Inc. presents innovative solutions for better foods

SHANGHAI – Innovative cellulosic food solutions will be showcased by Ashland Aqualon Functional Ingredients, a commercial unit of Ashland Inc. (NYSE: ASH), at Food Ingredients China (FIC) 2011, the largest and most authoritative international show in food additives and ingredients in Asia, from March 23 - 25.

“We have been providing innovative products for the food industry for more than 65 years, and we are proud to have joined the economic growth of China over the past decade,” said Nandu Dhekne, vice president, Asia Pacific, Ashland Aqualon Functional Ingredients. “With investment in our world-class plant in Jiangmen in 1997 and, more recently, a new state-of-the-art technical center in Nanjing, we are well positioned to introduce advanced solutions and serve the fast-growing food industry, especially in China.”

At the Ashland Aqualon Functional Ingredients booth, number 7C48, visitors will experience a wide range of product and service demonstrations that help food and beverage formulators meet their product needs for flavor, texture and health. Many of these products help formulators create satisfying foods with longer shelf life.  Ashland products being highlighted at the show include those listed below.

• Benecel™ methylcellulose (MC) and hydroxypropylmethylcellulose (HPMC) promote reduced oil uptake in fried foods.
• Bondwell™ cellulose gum (CMC) features both 99.5 percent and 95 percent purity grades for enhanced mouth feel and improved protein stabilization in dairy products.
• Aquasorb™ cellulose gum (CMC) provides increased moisture control in bakery applications.
• Klucel™ and AeroWhip™ hydroxypropylcellulose (HPC) deliver properties to formulators who wish to develop healthier dairy whipped toppings with reduced milk fat but yet retain a creamy mouth feel.

“Food tastes and preferences may be regional, but the desire for improved health and wellness is global,” said Laurie Kronenberg, new product leader, Food and Pharmaceutical, Ashland Aqualon Functional Ingredients. “For this reason, Ashland is leveraging its global presence and food expertise to partner with its customers in China to develop regional solutions. Being able to use less sugar, less oil, and reduced milk fat are examples of some of the benefits formulators who use our products can enjoy as they strive to offer their customers opportunities for improved health.”

In particular, Ashland will present a technical seminar on strategies for healthier fried foods. Fried foods enjoy popularity in all regions of the world, yet consumers are looking for reduced-fat foods that deliver good taste and texture. Reducing fat uptake in fried foods can lead to healthier foods and decreased manufacturing costs. Ashland’s technical experts will demonstrate how formulating fried foods with BenecelTM MC and HPMC can minimize cooking oil pickup during frying and reduce oil penetration during cooling, resulting in reduced overall fat content.

To learn more about Ashland Aqualon Functional Ingredient products for food formulations, contact Elsa Wu at +86-21-2-402-4680, or via e-mail at ewu@ashland.com.

Ashland Aqualon Functional Ingredients is a leading global producer of hydrocolloids, primarily cellulose ethers, worldwide. Many of its products – used in paint and coatings, construction, food, personal care, pharmaceuticals, oil and gas field production and specialty industries – are derived from renewable and natural raw materials. We create value for food ingredient customers through applications, knowledge market insight, and a distinctive product portfolio: Bondwell™ and Aquasorb™ cellulose gum (CMC); Benecel™ MC and HPMC; Klucel™ and Aerowhip™ HPC; and Supercol™ guar gum.

In more than 100 countries, the people of Ashland Inc. (NYSE: ASH) provide the specialty chemicals, technologies and insights to help customers create new and improved products for today and sustainable solutions for tomorrow. Our chemistry is used every day in applications from automotive, food and beverages, personal care products, pharmaceuticals, and paper and tissue to durable goods and infrastructure, including building and construction, energy and water treatment. Visit www.ashland.com to see the innovations we offer through our five commercial units -- Ashland Aqualon Functional Ingredients, Ashland Hercules Water Technologies, Ashland Performance Materials, Ashland Consumer Markets (Valvoline) and Ashland Distribution.

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亚什兰为优质食品提供创新的解决方案

上海— 亚什兰集团（纽约证交所：ASH）旗下亚什兰亚跨龙功能性材料即将在3月23日至25日举办的中国食品添加剂和配料展（FIC）上展示一系列纤维素醚类添加剂在食品应用创新中的解决方案。此次盛会也是亚洲地区规模最大，最具权威性的国际食品添加剂和配料展。
“我们为食品行业提供创新的产品已有65年的历史。我们也很荣幸能参与中国过去十年间的经济增长。”亚什兰亚跨龙功能性材料亚太区副总裁狄楠度说道。“我们1997年在江门投资建设了世界级的工厂，不久前又在南京建立了全新一流的技术中心。我们立足中国，完全有能力为快速增长的食品行业，尤其是中国市场的食品行业，引进先进的解决方案。”

在亚什兰亚跨龙功能性材料的展台上（展位号7C48）参观者将会亲身体验到亚什兰全方位的产品和服务以及如何帮助食品和饮料配方工程师们满足他们对产品在风味口感、质地结构和健康等方面的需求。此外，我们的许多产品还能帮助配方工程师们在创造优质食品的同时延长其保质期。以下是您可以重点关注的产品。
• Benecel™甲基纤维素（MC）和羟丙基甲基纤维素（HPMC）能有效降低油炸食品的油脂含量。
• Bondwell™羧甲基纤维素（CMC）， 99.5%和95%两种纯度可选，能增强口感并提高乳制品中蛋白的稳定性，尤其是在酸性条件下。
Aquasorb™羧甲基纤维素（CMC）在烘焙应用中能有效控制面团的含水量。
• Klucel™ 和AeroWhip™羟丙基纤维素（HPC）能有效降低配方中天然奶油的用量，同时保持顺滑细腻的口感，实现更健康食品消费理念。
“食品的口味和偏好可能有区域性的差异，但是改善健康却是全球性的愿望。” Laurie Kronenberg，亚什兰亚跨龙功能性材料食品和药品行业新产品经理指出，“正是因为这个原因，亚什兰利用其全球的影响以及在食品行业丰富的经验，与我们的中国客户携手，共同开发适合本地区的解决方案。减少糖和油的使用，降低脂肪的含量，这些都是使用我们产品所带来的诸多好处之一。不仅如此，使用我们的产品，配方工程师还能为消费者设计更为健康的产品，满足消费者日趋健康的消费理念。
此外, 亚什兰还将就“使油炸食品更健康的添加剂”这一专题举办技术研讨会。 油炸食品是全球广受欢迎的食品, 然而消费者期望油炸食品在保持美味和质感的同时减少油脂含量。降低油炸过程中的油脂摄取不仅能实现更健康的食品, 还能降低生产成本。亚什兰的技术专家将为您展示如何在油炸食品中加入BenecelTM MC和HPMC，最大程度地减少油炸过程中油脂的摄取, 从而降低油炸后食物的油脂总含量.  
如您有任何关于亚什兰亚跨龙功能性材料食品添加剂方面的问题, 请联系吴忠源,电话 +86-21-2-402-4680, 或电邮 ewu@ashland.com.

亚什兰亚跨龙功能性材料是世界领先的纤维素醚生产商，生产功能性水溶性聚合物添加剂。这些产品被广泛地应用于油漆、涂料、建筑、食品、个人护理、制药、油气田开采 和特殊品等行业。大多数的亚跨龙产品都来自于可再生的天然原材料。我们通过对市场敏
锐的洞察和应用技术全面的研究以及与众不同的产品线— Bondwell™ Aquasorb™羧甲基纤维素（CMC），Benecel™甲基及羟丙基甲基纤维素（MC&HPMC），Klucel™ Aerowhip™羟丙基纤维素（HPC） 和Supercol™瓜尔胶来为食品行业客户创造价值。
亚什兰集团（纽约证交所：ASH）为全球100多个国家提供特种化学产品、技术和创新的理念，帮助客户创造新型或改良的产品，以及具有前瞻性的可持续解决方案。亚什兰化学品被应用在日常生活的各个方面，从汽车、食品和饮料、个人护理产品、药品、文化纸和生活用纸到耐用品和基础设施，如建筑和施工、能源和水处理等领域。请登陆www.ashland.com了解亚什兰五大业务部门---亚什兰亚跨龙功能性材料、亚什兰赫克力士水技术、亚什兰高性能材料、亚什兰消费品市场（胜牌）和亚什兰化工原料分销部门的创新产品和服务。

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