New Ashland product delivers an improved sensory experience

WILMINGTON, Del. – Soft, velvety-smooth skin is more easily attainable thanks to an innovative polymer technology from Ashland Aqualon Functional Ingredients, a commercial unit of Ashland Inc. (NYSE: ASH). Manufacturers who add N-Hance® HPCG 1000 cationic guar to their bath and shower gel formulations bring a silky and moisturizing feel to skin cleansed with this product.

“Our research shows that people who used a bath or shower gel with N-Hance HPCG 1000 cationic guar reported a higher level of skin feel satisfaction when compared to gels without N-Hance HPCG 1000 cationic guar,” said Dianne Leipold, global new product leader, Personal Care, Ashland Aqualon Functional Ingredients.

Formulators in the personal care industry, particularly those involved with skin care products, will find that N-Hance HPCG 1000 contributes significant wet slip to body wash and also shampoo formulations. Those interested in learning more about N-Hance HPCG 1000 can contact Leipold at +1 302-995-3229.
Ashland Aqualon Functional Ingredients is the global leader in the production of products that manage the physical properties of aqueous and non-aqueous systems.  Our products perform in a variety of applications including thickening and rheology control, water retention, adhesive strength, binding power, film formation, conditioning and deposition, colloid stabilization, suspending, and emulsifying action.

Ashland Inc. (NYSE: ASH) provides specialty chemical products, services and solutions for many of the world’s most essential industries. Serving customers in more than 100 countries, it operates through five commercial units: Ashland Aqualon Functional Ingredients, Ashland Hercules Water Technologies, Ashland Performance Materials, Ashland Consumer Markets (Valvoline) and Ashland Distribution. To learn more about Ashland, visit www.ashland.com.

® Registered trademark, Ashland or its subsidiaries